Roku has patented a way to show ads over anything you plug into your TV

stapp · Apr 6, 2024

Roku TV sets come with ads. Generally, these are restricted to Roku's home and menu screens, its screensavers, and its first-party video channels, and once you start playing video, the only ads you'll see are the ones from the service you're streaming from. That said, Roku TVs have shown ads atop live TV before.
Now, the company is apparently experimenting with ways to show ads over top of even more of the things you plug into your TV. A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.
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https://arstechnica.com/gadgets/202...op-non-roku-video/?comments=1&comments-page=1

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Roku has patented a way to show ads over anything you plug into your TV

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Roku has patented a way to show ads over anything you plug into your TV

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