Project NERA: State Attorneys claim Google is planning to turn the internet into a “walled garden”

guest · Oct 25, 2021

Project NERA: State Attorneys General claim Google is planning to turn the internet into a “walled garden”
October 24, 2021
https://mspoweruser.com/project-ner...ng-to-turn-the-internet-into-a-walled-garden/

We have long suspected that Google’s Privacy Sandbox plans were more about enriching the company than improving the privacy of internet users.

Now 27 state attorneys have asserted the same in much more detail, claiming a vast conspiracy by Google to close off the internet and centralize all advertising under their umbrella.
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Project NERA was Google’s original plan to create a closed ecosystem out of the open internet. Google documents reveal that Google’s motive was to “successfully mimic a walled garden across the open web [so] we can protect our margins.”

A Google employee aptly described Google’s ambition for Project NERA to “capture the benefits of tightly ‘operating’ a property … without ‘owning’ the property and facing the challenges of building new consumer products.”
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The Attorneys General notes that as regulatory scrutiny around Google and other Big Tech firms increased globally, Google transitioned from Project NERA to “Privacy Sandbox,” an ostensibly open standard which would still largely depend on the browser to do the tracking. This would also accelerate the preeminence of Google’s ad network by blocking 3rd party cookies used by other ad agencies.

The accusations have of course not been proven in court yet, but on the face of it, it appears very clear that an advertising company should not be determining how we are being tracked.
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Project NERA: State Attorneys claim Google is planning to turn the internet into a “walled garden”

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