Nreal partners with Vodafone to launch AR/MR glasses in Europe

guest · Dec 3, 2020

Nreal partners with Vodafone to launch mixed reality glasses in Europe
The Chinese company creates affordable AR glasses
December 3, 2020
https://www.techspot.com/news/87832-nreal-partners-vodafone-launch-mixed-reality-glasses-europe.html

Something to look forward to: Augmented reality hasn't really taken off, partly because of the high asking prices of AR glasses but also due to limitations like the need for tethering to another device. Nreal is one of the companies creating more affordable AR solutions, which are slowly becoming available through strategic partnerships with telecom companies.

In the case of Nreal, the company is marching along after winning a legal battle against Magic Leap over alleged stolen trade secrets. Nreal began selling its Light mixed reality glasses in South Korea earlier this year, which involved a partnership with LG and KDDI.
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Today, the company announced it will expand the availability of the new headset to Europe starting Spring 2021. To that end, Nreal has partnered with Vodafone and will use its retail channels, while the latter plans on offering it alongside its gigabit 5G data plans.

The glasses weigh a bit over 100 grams and are powered by Qualcomm's Snapdragon XR2. They still need to be connected via USB-C to an Android phone that sports a Snapdragon 855 SoC at a minimum, which can be seen as a disadvantage.
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In terms of pricing, they have yet to reveal details, but judging by the previous launch in South Korea, they Nreal Light should retail for around €600 ($729).
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Vodafone: Vodafone to launch Nreal light glasses bringing augmented and mixed reality to consumers and businesses across Europe

Vodafone will offer the Nreal Light glasses to consumers and businesses in its European markets, delivering Augmented and Mixed Reality experiences through Vodafone’s high-speed, ultra-low latency Gigabit 5G network. Nreal Light will launch first in Germany and Spain during Spring 2021, with other Vodafone markets to follow.

Nreal Light are the first consumer smart glasses to offer an affordable, high-quality Augmented Reality (AR) and Mixed Reality (MR) experience with a sophisticated understanding of the surrounding environment, including six degrees of freedom tracking, plane detection and image tracking.
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Nreal partners with Vodafone to launch AR/MR glasses in Europe

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