Discussion in 'other anti-virus software' started by ronjor, Dec 7, 2020.
Ingrid Lunden@ingridlunden December 7, 2020
"...Avira has built its business around a freemium model that Norton said it plans to keep...
NortonLifeLock is likely to use the asset to help it grow specifically in Europe..."
Good news , A norton free antivirus could be the result
Well as for myself, even free I would not use it
great news. the best thing happened to avira in 10 yrs.
Perhaps they will redesign Avira, from what I've been reading a lot of people or unhappy about the newer versions. But didn't see this one coming for sure. And 360 million dolar sounds like quite a lot of money, perhaps Avira is more succesful than thought.
IMHO, Avira has been undervalued and Norton LifeLock has bought it in a bit of a sale.
The good thing about this is: Norton LifeLock can now dissociate with Symantec, and it looks like we will see Avira tech in Norton products soon (end of Symantec) - not too far off from an earlier assumption I made about seeing Norton products with a different AV engine. Avira will likely continue it's own brand outside the US too.
As for the flipside: We'll see how far Norton LifeLock can go with it's limited resources compared to the old Symantec. If they've acquired the enterprise IP/portfolio of Avira, you can say this was an acquisition Norton needed just to survive in the market.
P.S. "50% operating margin post-synergies" does not sound like good news to me. Let's hope Avira remains competitive.
Reminds me of Webroot being acquired by Carbonite, then OpenText acquires Carbonite in the same year.
Companies falling like dominoes.
According to the article, Avira's CEO will be joining Norton/LifeLock. Truly a merger of two big guns in the AV industry. I kind of like this development.
Bad news for Avira partners, especially for F-Secure, but maybe it is good news for Norton users, after all nowadays it is a mediocre solution, they simple dont have malware expertise anymore, they really need Avira for signatures and malware hunting.
I doubt they'll stop the SDK services. But Norton has a very poor track record for M&A.
If they play their cards right, they can leverage Avira to re-enter the enterprise and SMB space, where they can think of making money.
If they don't, we'll probably lose both Avira and Norton in a few years.
The SDK partners will probably just find something else (or go back to BitDefender).
About Avira | German-engineered antivirus
Thanks I didn't know about this. Of course we don't know if it's actually true or not, but at least they took the time to mention this. Let's hope it will stay the same now that they have been acquired.
Perhaps you're right, but I have looked it up, Avira has a revenue of 82 million dollar, cool but seems they are one of the smaller players.
DITTO...in a very BIG way!
For freemium players, valuation is not done solely on revenue, and hence, basing it solely on that would actually not be fair.....
They (Norton) would have to pay me to use it, and I'm not cheap
Can you explain it a bit more? Because I often don't understand why companies pay so much when they take over companies. Is it based on the technology that they buy, or based on expected revenue in the future?
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