NortonLifeLock acquires Avira in $360M all-cash deal, 8 months after Avira was acquired for $180M

Discussion in 'other anti-virus software' started by ronjor, Dec 7, 2020.

  1. ronjor

    ronjor Global Moderator

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    Ingrid Lunden@ingridlunden December 7, 2020
     
  2. Trooper

    Trooper Registered Member

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    Wow crazy!
     
  3. hawki

    hawki Registered Member

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  4. xxJackxx

    xxJackxx Registered Member

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    Agreed!
     
  5. Pat MacKnife

    Pat MacKnife Registered Member

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    Good news , A norton free antivirus could be the result :D
     
  6. Antarctica

    Antarctica Registered Member

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    Well as for myself, even free I would not use it:cool:
     
  7. imdb

    imdb Registered Member

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    great news. the best thing happened to avira in 10 yrs.
     
  8. Rasheed187

    Rasheed187 Registered Member

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    Perhaps they will redesign Avira, from what I've been reading a lot of people or unhappy about the newer versions. But didn't see this one coming for sure. And 360 million dolar sounds like quite a lot of money, perhaps Avira is more succesful than thought.
     
  9. Firecat

    Firecat Registered Member

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    IMHO, Avira has been undervalued and Norton LifeLock has bought it in a bit of a sale.

    The good thing about this is: Norton LifeLock can now dissociate with Symantec, and it looks like we will see Avira tech in Norton products soon (end of Symantec) - not too far off from an earlier assumption I made about seeing Norton products with a different AV engine. Avira will likely continue it's own brand outside the US too.

    As for the flipside: We'll see how far Norton LifeLock can go with it's limited resources compared to the old Symantec. If they've acquired the enterprise IP/portfolio of Avira, you can say this was an acquisition Norton needed just to survive in the market.

    P.S. "50% operating margin post-synergies" does not sound like good news to me. Let's hope Avira remains competitive.
     
    Last edited: Dec 7, 2020
  10. ProTruckDriver

    ProTruckDriver Registered Member

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    Reminds me of Webroot being acquired by Carbonite, then OpenText acquires Carbonite in the same year.
    Companies falling like dominoes.
     
  11. plat1098

    plat1098 Registered Member

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    According to the article, Avira's CEO will be joining Norton/LifeLock. Truly a merger of two big guns in the AV industry. I kind of like this development. :thumb:
     
  12. Nightwalker

    Nightwalker Registered Member

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    Bad news for Avira partners, especially for F-Secure, but maybe it is good news for Norton users, after all nowadays it is a mediocre solution, they simple dont have malware expertise anymore, they really need Avira for signatures and malware hunting.
     
  13. Firecat

    Firecat Registered Member

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    I doubt they'll stop the SDK services. But Norton has a very poor track record for M&A.

    If they play their cards right, they can leverage Avira to re-enter the enterprise and SMB space, where they can think of making money.
    If they don't, we'll probably lose both Avira and Norton in a few years.

    The SDK partners will probably just find something else (or go back to BitDefender).
     
    Last edited: Dec 9, 2020
  14. anon

    anon Registered Member

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    https://malwaretips.com/threads/nortonlifelock-to-acquire-avira.105559/page-3#post-917942
    ------------------------
    About Avira | German-engineered antivirus
     

    Attached Files:

  15. Rasheed187

    Rasheed187 Registered Member

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    Thanks I didn't know about this. Of course we don't know if it's actually true or not, but at least they took the time to mention this. Let's hope it will stay the same now that they have been acquired.

    Perhaps you're right, but I have looked it up, Avira has a revenue of 82 million dollar, cool but seems they are one of the smaller players.

    https://www.owler.com/company/avira
     
  16. Baldrick

    Baldrick Registered Member

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    DITTO...in a very BIG way!
     
  17. Firecat

    Firecat Registered Member

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    For freemium players, valuation is not done solely on revenue, and hence, basing it solely on that would actually not be fair.....
     
  18. Osaban

    Osaban Registered Member

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    They (Norton) would have to pay me to use it, and I'm not cheap :D
     
  19. Rasheed187

    Rasheed187 Registered Member

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    Can you explain it a bit more? Because I often don't understand why companies pay so much when they take over companies. Is it based on the technology that they buy, or based on expected revenue in the future?
     
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