NBC Taps Machine Learning to Tie Ads to Relevant Moments on TV

Discussion in 'privacy general' started by hawki, Nov 29, 2018.

  1. hawki

    hawki Registered Member

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    "NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV

    The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence.

    NBCUniversal announced a new machine learning tool today that helps brands place ads around scenes relevant to their product across any of the media giant’s broadcast and cable properties. The Contextual Intelligence Platform analyzes programming scripts, closed captioning data and visual descriptors of both ads and shows to find opportune moments for a given advertiser to appear as well as an emotional gauge for each scene determined by proprietary algorithms..."

    https://www.adweek.com/digital/nbcu...earning-to-tie-ads-to-relevant-moments-on-tv/
     
  2. mirimir

    mirimir Registered Member

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    Oct 1, 2011
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    8,527
    They've always done stuff like that, I think. Just manually.
     
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