Most popular social app in 2020 was TikTok, overtaking Facebook August 10, 2021 https://9to5mac.com/2021/08/10/tiktok-most-popular-social-app/
Facebook paid firm to malign TikTok "Facebook parent company Meta is paying one of the biggest...consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok. The campaign includes placing op-eds and letters to the editor in major regional news outlets, promoting dubious stories about alleged TikTok trends that actually originated on Facebook, and pushing to draw political reporters and local politicians into helping take down its biggest competitor... Employees with the firm, Targeted Victory, worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society..." https://www.greenwichtime.com/business/article/Facebook-paid-GOP-firm-to-malign-TikTok-17038420.php
