Microsoft: Users Don’t Even Care About Privacy

Creer · May 14, 2013

~Image removed~

As part of the launch of the Your Privacy Type quiz, we surveyed 4,000 consumers in the U.K., France, U.S. and Germany (1,000 in each market) to gain a quantitative perspective of how they felt about privacy issues (using the same questions as our quiz online). We looked at the privacy behaviors and “privacy type” for each market and found some interesting results.

Eighty-four percent of those polled expressed concern about their online privacy. That particular finding was not surprising by itself, but interesting when compared to only 47 percent of the respondents who were actively taking measures to protect their privacy online. There’s a wide gap between interest and action.

The research also demonstrated interesting regional nuances as illustrated in the infographic below. As a lawyer and a “Privacy Please” type myself, it was encouraging to see that most consumers value privacy, with an average of almost 40 percent falling into the same category as I do. The number of “Carefree Surfers”, who are highly active online and are not worried about sharing information, is slightly higher in the U.S. and the U.K., but still very comparable to other markets surveyed.
Click to expand...

More reading:
http://blogs.technet.com/b/microsoft_on_the_issues/archive/2013/05/13/minding-the-privacy-gap.aspx

Nebulus · May 14, 2013

From the infographic I would say that the title for this thread is inappropriate... The fact that around 40% of users fall into "Privacy Please" category seems to suggest that there are a lot of users that care about privacy.

Wroll · May 14, 2013

If they let me do these kind of things I'm sure I'll get something like 90% don't care about privacy. You only need to know where to search.

Log in or Sign up

Microsoft: Users Don’t Even Care About Privacy

Creer Registered Member

Nebulus Registered Member

Wroll Registered Member

Log in or Sign up

Microsoft: Users Don’t Even Care About Privacy

Creer Registered Member

Nebulus Registered Member

Wroll Registered Member

Useful Searches