Microsoft reportedly pushes more ads to its products and services

guest · Feb 3, 2023

Get ready for ads in the Microsoft Store
The company is encouraging developers to start advertising their apps in the Windows app store.
By Mitchell Clark - February 2, 2023

Microsoft is encouraging developers to start using Microsoft Store Ads, which allow people and companies to boost their app’s placement in the Windows store. The company writes in its blog that the ads are “designed to help developers grow their business by getting their apps or games in front of the right customers at the right time, and to inspire Microsoft Store customers with great content,” but similar systems for iOS and Android haven’t always provided the best experience.
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Microsoft Store Ads have been a long time coming — the company announced it was going to start piloting them in May 2022 and posted about them rolling out on its advertising blog in January. But now, it’s posting about them on its developer blog, telling devs they can use the system to promote app launches or updates. According to its website, the ads will show up “in the Microsoft Store app on Windows within search results and the Apps and Gaming tabs.” You can see what that can look like below: [...]
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I can hope that the ads in the Microsoft Store will be relatively unobtrusive and won’t be used for spammy or inappropriate apps, but at the very least, there is now the possibility of that outcome.
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Microsoft: Developers, meet Microsoft Store Ads

February 2, 2023
Reach the right customers at the right time with your games and apps
Content is at the heart of the Windows PC experience. Consumers typically visit the Microsoft Store to learn more about a wide variety of PC apps or games, from productivity apps that accelerate work to creativity apps that empower innovation, games that incentivize connection, and more.

Developers know that apps are central to how we work, play, and connect. And the great news is PC apps are having their moment.
Reach a wider app audience with Microsoft Store Ads
With Microsoft Store Ads, developers now have new app discoverability opportunities on Windows. Microsoft Store Ads is all desktop traffic, with mission-driven users that have a high intent to download a desktop app.
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