Microsoft opens its Windows store up to third-party app stores

guest · Sep 28, 2021

Microsoft opens its Windows store up to third-party app stores
Amazon and Epic Games Store will be the first to integrate into the Microsoft Store
September 28, 2021
https://www.theverge.com/2021/9/28/22698196/microsoft-store-third-party-app-stores-epic-games-amazon

Microsoft is opening up its own app store in Windows even further today, inviting third-party app stores to integrate into the Microsoft Store. It’s a significant change that will see both Amazon and Epic Games Store discoverable in the Microsoft Store in the coming months.

“Just like any other app, third-party storefront apps will have a product detail page — which can be found via search or by browsing — so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows,” explains Giorgio Sardo, general manager of the Microsoft Store.

“Today, we are sharing that Amazon and Epic Games will bring their storefront apps to the Microsoft Store over the next few months, and we look forward to welcoming other stores as well in the future.”
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Not only is the store being overhauled for Windows 11 and eventually Windows 10, but Microsoft will also let developers keep 100 percent of the revenue from apps if they use alternative payment platforms. The only exception is that this doesn’t apply to games.
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Microsoft: Microsoft Store: More apps, more open

The new Microsoft Store will launch to the public alongside Windows 11 on October 5th. It will also be available to Windows 10 customers in the coming months.

Today, we would like to recognize some of the new apps that are now available in the Microsoft Store and share some updates to our policies for third-party stores.
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guest · Sep 28, 2021

Microsoft's latest attempt at making Microsoft Store more attractive could work
September 28, 2021
https://www.ghacks.net/2021/09/28/m...g-microsoft-store-more-attractive-could-work/

When Microsoft launched its store, then called Windows Store, alongside its Windows 8 operating system, it became clear quickly that it did not have much to offer. The main issue of the store was the lack of applications and games. Popular applications like WhatsApp, third-party web browsers, gaming platforms, or open source applications were nowhere to be found in the Store. The situation did not change with the release of Windows 10.

Microsoft tried several strategies to make the store more attractive, for instance by making it easier for developers to port their programs to the Store.
Still, the store did not take off. Microsoft renamed it to Microsoft Store, and that is what is still included on Windows 10 up to this date, and what will be included on Windows 11.
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The release of Windows 11 brings major changes to the Microsoft Store. Probably the biggest of them all is that Win32 applications are allowed to be uploaded and offered via the Store. Microsoft announced the "more open" Microsoft Store today on the Windows Developer blog, and it reads almost like an apology in some parts.

The first two browsers are available as well. Opera and Yandex Browser can be downloaded from the Microsoft Store.
The new Microsoft Store comes to Windows 10 at a later date as well.
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Is the new strategy a game changer?
Microsoft's strategic change could give its store a much needed boost. Windows users find popular apps and games on the Store once the changes land, something that has not been the case since the initial release of the store. The new apps, games and options improve the attractiveness of the Microsoft Store, but is it enough to gain a positive momentum and keep it?

Is it enough to allow Win32 programs and third-party storefronts to make it a success? Why would users use the Microsoft Store to download these programs, when these are also available from the developer directly? Discoverability may be one answer, especially for users who don't know the ins and outs of the Internet.
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Rasheed187 · Oct 3, 2021

I think this is not a bad move, it will draw more users to the Microsoft Store, that's for sure. And good to know that the new MS Store will also be available on Win 10. I do hope that software developers will continue to offer their software directly via their website and won't simply redirect to the MS Store.

NormanF · Oct 3, 2021

There's also the Microsoft command line repository which I manage with the HandyWinget GUI.

guest · Mar 4, 2022

Microsoft Store gets a new web interface similar to the one on Windows 10 and 11
March 4, 2022

A new design for the web version of the Microsoft Store is live. It has the Preview tag at the top, which indicates it is still an experimental design.

Microsoft overhauled its Store app on PC, when Windows 11 was released last year. It was a much-needed change. I find myself using the Store app a lot more on Windows 11, than I used to on Windows 10. The new design is quite good, easier to navigate, and snappier in terms of performance compared to its predecessor. It is not perfect, there is always room for improvement.
New design for Microsoft Store on the web
The redesigned web interface of the Microsoft Store, was first spotted by FireCubeStudios. It resembles the design of the Store app on Windows 11. The sidebar on the left offers a better way to sift through the various categories of apps.
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The website can be accessed from this URL. It has the same card-like interface for apps, screenshots in app listings, descriptions, etc. There is also a new section for user reviews, and you can sort the comments by recency or helpfulness.
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