Microsoft might be rebranding Bing to Microsoft Bing

guest · Aug 1, 2020

Microsoft might be rebranding Bing to Microsoft Bing
August 1, 2020
https://www.windowslatest.com/2020/08/01/bing-rebrand-to-microsoft-bing-logo/

Whilst Google continues to dominate the market in 2020, rival search engines like Bing have slowly pushed to eat some of Google’s search market share in recent years. In June, Google had about 84% market share and Bing had 6%, according to a report from the NetMarketShare.

In an unexpected move, Microsoft is now planning to rebrand its Bing search engine to Microsoft Bing. Various users are now spotting Bing branding changing to Microsoft Bing in search results.
This change appears to be a simple renaming of Bing to bring it in line with Microsoft’s new branding strategy.

It’s worth pointing out that Microsoft Edge’s InPrivate window feature also uses the term “Microsoft Bing” instead of just ‘Bing’.
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WinCentral: Microsoft rebranding Bing as “Microsoft Bing”, replaces Bing icon too

As per a tweet posted by enthusiast ALumia, not only Bing has been re-branded to Microsoft Bing even the Bing logo is replaced by the Microsoft logo.
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guest · Oct 5, 2020

It’s official: Bing rebranded as Microsoft Bing
October 5, 2020
https://mspoweruser.com/its-official-bing-rebranded-as-microsoft-bing/

In August, we reported that Microsoft may rebrand its Bing search engine by adding the Microsoft name and logo to the service. After testing the new branding for the past few months, Microsoft today officially announced that Bing is rebranded as Microsoft Bing. Microsoft is making this change to reflect the continued integration of its search experiences across the Microsoft family.

Microsoft Bing’s revenue growth, which has already been slowing, has run into a brick wall due to the COVID-19 crisis.
You can read about financial performance of Bing here.
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Microsoft: Microsoft Bing: the search engine that gives backAs

As Bing continues to evolve, we’re focused on expanding the ways in which you can use Bing.

For example, did you know that Bing powers InPrivate search with Microsoft Edge, quick searches in the Windows taskbar, work search scenarios with Microsoft 365, immersive gaming in Microsoft Flight Simulator, and much more?
That’s why starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family.
Click to expand...

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