Well... I sure can guess one big one. Below is the v7 announcement, verbatim, from Macrium. And at initial release, MIG wasn't even a forethought. Notice the highlighted-in-RED area of the announcement, and also notice that in 78-days it will be THREE YEARS since that product announcement was released. That would be one of my guesses... Macrium REFLECT v7 Announcement (30th January 2017) ----------------------------------------------------------------- Macrium Software Macrium Reflect version 7 will be released on 26th February 2017. A New Macrium Backup Engine. Macrium Reflect Changed Block Tracker radically reduces the amount of time it takes to perform incremental and differential images by continuous monitoring of the changes NTFS any formatted volumes. This is especially relevant when a file system contains very large files, such as virtual hard disk (VHD) files, where speed improvements are significant and can reduce the Incremental imaging time from hours to minutes or even seconds. Intra-daily backup scheduling will be available shortly after the first release to take advantage of this new technology. Incremental and differential up to 60 times faster: imaging time reduced from hours to minutes - or even to seconds! Intra-daily backup scheduling available shortly after the first release Instant virtual booting of backup images. Utilising Macrium viBoot, you will now be able to boot images straight from the Reflect restore pane. Macrium viBoot enables you to instantly create, start and manage Microsoft Hyper-V virtual machines using one or more Macrium Reflect image files. Boot into the images you have made using Macrium Reflect in seconds, for validation purposes, or to retrieve data from old applications stored on a bootable image. At an enterprise level, you could recover an entire network environment in minutes. Backup validation Retrieve data from old applications stored on a bootable image DR replacement for failed machines Upgrades v6 Home Customers All Macrium Reflect v6 Home Edition licenses purchased between 26th November 2016 and the release of v7 will be eligible for a free upgrade to v7. All v6 Home Edition licenses purchased prior to this date will be eligible to a 50% upgrade discount. v6 Business Customers Any business edition of Macrium Reflect v6 purchased in the 12 months before the release of v7, or that have a current support subscription, will be eligible for a free upgrade to v7. All business edition licenses without a current support subscription will be eligible to a 50% upgrade discount. v5 Customers All Macrium Reflect v5 licenses upgraded to version 6 between 26th November 2016 and the release of v7 will be eligible for a free upgrade to v7. After v7 is released there will be no upgrade path from v5 to v7!