Well that's a start. The Atom is leftover low-end garbage from netbook "era" .. Doesn't take a marketing genius to do this move!
Well they still got Celeron around wich belongs to an era even before the netbook era, and they plan on keeping it around for a bit longer, and Celeron was in the low-end processor line-up before the Atom was even born
Never said anything was wrong with netbooks. I said that the ATOM processor is low-end garbage from around the same time netbooks were popular.
They designed a CPU for a relatively small enclosure(so it can't generate as much heat as other mobile CPU's) and maximum battery life. Of course it is slow, so once it has been released for a while and people get experience with it, it gets known for being slow. Renaming them into something else will perhaps lose the image of being slow, but only for a while, until there is experience again with the new brand name and people share experiences. Still Intel is probably aware of it and will continue with new brand names once in a while, as a cycle of alternating high and low is better than low all the time, so higher sales numbers after a rename means more money. Still it's strange they want to use the Pentium AND Celeron names, as Celeron has the slow budget CPU image. Perhaps they hope most of the people will have forgotten since it's an old name, but still a weird move from Intel.
Eh.. Maybe their PR dept. is just plain dumb and stupid at times. God knows there's enough of that going around in corporate environments!
This one is designed to compete with ARM processors, and in paper they seem quite good. http://www.maximumpc.com/article/news/new_intel_atom_2013 Nothing's wrong with Celeron imo, they are adequate for the market they target.
Even if they rename Atom and keep the same design it will still be slow. Makes no sense. I used to own a dual core Atom Netbook at it was CRAP, REAL CRAP! And based on benchmarks, it havent really improved that much since then.
Are you sure it wasn't single-core with hyper-threading like mine? Anyways, Intel finally stepped up to compete against ARM with a redesign as shown right above you, so they're trying to hide past performance with a new brand.
Good move. Part of brand positioning. P.S. Atom was, generally speaking, indeed crap. Only thing good was the battery life out of using netbooks with it.
I've owned several Atom based netbooks, and they had terrible performance. But they probably fared better when netbooks only came with Linux as standard and not Windoze I'm presuming.
I have an old netbook with a Atom cpu that flies. Of course that it doesn't have an HD, but only a memory card that boots Puppy Linux
