Intel to get rid of Atom brand name

Discussion in 'hardware' started by SweX, Jul 20, 2013.

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  1. SweX

    SweX Registered Member

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    Single sentence quote only...
    http://www.digitimes.com/news/a20130717PD221.html
     
  2. Keatah

    Keatah Registered Member

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    Well that's a start. The Atom is leftover low-end garbage from netbook "era" .. Doesn't take a marketing genius to do this move!
     
  3. guest

    guest Guest

    And what's wrong with a netbooko_O I have two of them, great when flying
     
  4. SweX

    SweX Registered Member

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    Well they still got Celeron around wich belongs to an era even before the netbook era, and they plan on keeping it around for a bit longer, and Celeron was in the low-end processor line-up before the Atom was even born :D
     
  5. Keatah

    Keatah Registered Member

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    Never said anything was wrong with netbooks. I said that the ATOM processor is low-end garbage from around the same time netbooks were popular.
     
  6. SweX

    SweX Registered Member

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    Wasn't the Atom processors built/designed for the netbooks? :doubt:
     
  7. BoerenkoolMetWorst

    BoerenkoolMetWorst Registered Member

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    They designed a CPU for a relatively small enclosure(so it can't generate as much heat as other mobile CPU's) and maximum battery life. Of course it is slow, so once it has been released for a while and people get experience with it, it gets known for being slow. Renaming them into something else will perhaps lose the image of being slow, but only for a while, until there is experience again with the new brand name and people share experiences. Still Intel is probably aware of it and will continue with new brand names once in a while, as a cycle of alternating high and low is better than low all the time, so higher sales numbers after a rename means more money. Still it's strange they want to use the Pentium AND Celeron names, as Celeron has the slow budget CPU image. Perhaps they hope most of the people will have forgotten since it's an old name, but still a weird move from Intel.
     
  8. Keatah

    Keatah Registered Member

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    Eh.. Maybe their PR dept. is just plain dumb and stupid at times. God knows there's enough of that going around in corporate environments!
     
  9. AlexC

    AlexC Registered Member

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  10. Noob

    Noob Registered Member

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    Even if they rename Atom and keep the same design it will still be slow. Makes no sense. I used to own a dual core Atom Netbook at it was CRAP, REAL CRAP! :cautious:
    And based on benchmarks, it havent really improved that much since then.
     
  11. J_L

    J_L Registered Member

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    Are you sure it wasn't single-core with hyper-threading like mine? Anyways, Intel finally stepped up to compete against ARM with a redesign as shown right above you, so they're trying to hide past performance with a new brand.
     
  12. Noob

    Noob Registered Member

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    Yep, it was an Atom D525 and it sucked!
    I couldnt even multitask properly.
     
  13. safeguy

    safeguy Registered Member

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    Good move. Part of brand positioning.

    P.S. Atom was, generally speaking, indeed crap. Only thing good was the battery life out of using netbooks with it.
     
  14. roger_m

    roger_m Registered Member

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    I've owned several Atom based netbooks, and they had terrible performance. But they probably fared better when netbooks only came with Linux as standard and not Windoze I'm presuming.
     
  15. AlexC

    AlexC Registered Member

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    I have an old netbook with a Atom cpu that flies. Of course that it doesn't have an HD, but only a memory card that boots Puppy Linux :)
     
  16. Feandur

    Feandur Registered Member

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    LINUX :thumb: :thumb:

    -cheers,
    feandur

    [ Maya, x32, xfce ]
     
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