Instagram’s Co-founders Are Back With Artifact, a Kind of TikTok for Text

guest · Feb 2, 2023

By Shaun - February 2, 2023

It’s good news all around for social media users. Instagram co-founders, Mike Krieger and Kevin Systrom, are back after departing Facebook in 2018 due to rising tensions.
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What Is Their Latest Offering?
Both have come together to form a new venture and are exploring next-gen social apps. Their first product is called Artifact. It is an app that uses Machine Learning (ML) to present personal news feeds. The app uses ML to look at users’ interests and personal information and provides news based on that.
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What Is Artifact?
Artifact literally translates to merging articles and facts. The only difference here is it uses Artificial Intelligence (AI) to do this. The app has a wait list, which opened to the public on January 31st. According to Systrom, the app will let in users quickly and is available for iOS and Android.

So what is Artifact all about? In simpler terms, Artifact is the TikTok for the texting world. When you open the app, you get news feeds of popular articles from top publishers such as The New York Times and the Washington Post.
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Will Artifact Be Successful?
The app shows promise and coming from Krieger and Systrom, it certainly has a bit of charm. The predictor works well, and the time is right for something like this. With AI making the headlines almost every day and Twitter headed in the wrong direction under Elon Musk, it was only a matter of time before someone came up with the idea of an AI-based news feed. Whether Artifact will be a hit like Instagram, only time will tell.
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Instagram’s Co-founders Are Back With Artifact, a Kind of TikTok for Text

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