Inside the Pricey War to Influence Your Instagram Feed

ronjor · Nov 23, 2018

Paris Martineau 11.18.18

The suggestions started early. Months before Lashify had officially launched, one of her investors, who had ties to the cosmetics industry, pulled her aside. He told her to prepare to pay influencers to speak positively about her lashes on YouTube and Instagram. She thought he was being dramatic. He wasn’t.
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Rasheed187 · Nov 24, 2018

Yes, it's crazy. I saw on TV that you can buy followers and comments in order to make more money from advertising. So basically, advertisers are being fooled.

guest · Nov 15, 2019

The cost of a sponsored post on Instagram has shot up 1,125 per cent since 2014
Not making friends, but influencing people
November 15, 2019
https://www.theinquirer.net/inquire...stagram-has-shot-up-1-125-per-cent-since-2014

Marketing firm Izea has just released a report [...] It seems the average rate a brand will pay for a sponsored Instagram photo has risen from $134 in 2014 to $1,642 this year.

The report highlights that influencer rates have been going up across the board. A Facebook status update would once have set you back a bargain $8 is now worth $395, while a $29 Twitter post would now cost $422 a pop. In the same time period, a branded YouTube video encouraging you to smash that Like button was once a steal at $420 - now it comes to $6,700.
Going back further, a blog post paid for by a company was just $7.39 in 2006, but now you're looking at a whopping $1,442. Poor old LinkedIn doesn't get a look in. Don't worry Microsoft, we'll raise a lip-smackingly good can in your honour anyway*.
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Inside the Pricey War to Influence Your Instagram Feed

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