Imagination launches its most-advanced ray tracing GPU for mobile

guest · Nov 4, 2021

Imagination launches its most-advanced ray tracing GPU for mobile
November 4, 2021
https://venturebeat.com/2021/11/04/imagination-launches-its-most-advanced-ray-tracing-gpu/

Imagination Technologies unveiled its most-advanced ray-tracing graphics processing unit (GPU) for games and other markets.

The new IMG CXT will bring desktop-quality visuals to mobile devices, said Kristof Beets, vice president of technology insights at Imagination in an interview with GamesBeat. That means you’ll be able to play cool games in your and on your smartphones.
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London-based Imagination said the new chip design features its flagship GPU intellectual property, which includes a debut of its PowerVR Photon ray tracing architecture. By adding Photon hardware ray tracing, the IMG CXT represents another big jump in GPU IP, delivering higher performance for games and other graphical use cases.

“We’re aiming to deliver solid gaming experiences, high-quality visuals, and enough throughput for a variety of different markets,” Beets said. “So it’s not just mobile but also it’s focus on the growing laptop and server space based on the high power efficiency of our solutions. We’re focusing on the good performance within the power budget.”
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The company hopes to compare favorably to Nvidia and AMD with its high efficiency. The company has been working on early prototypes of chips that it showed as early as 2014. It has full Vulcan support. One of Imagination’s key partners is Apple.

“We hope to gain a foothold in the mobile premium space,” Beets said.

Pioneered by companies like Nvidia, ray tracing introduces a step-change in graphics realism. But that’s on the PC platform, while Imagination is targeting much smaller devices where power consumption is a big deal.
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Imagination: Imagination launches the most advanced ray tracing GPU

IMG CXT brings desktop-quality visuals to mobile
London, England – 4th November 2021 – Imagination Technologies announces IMG CXT, its flagship GPU IP which debuts its PowerVR Photon ray tracing architecture. By adding Photon hardware ray tracing, the IMG CXT represents another big jump in GPU IP, delivering incredible performance for games and other graphical use cases. Photon, the industry’s most advanced ray tracing architecture, brings desktop-quality visuals to mobile and embedded applications and has already been licensed for multiple markets.
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