IKEA doubles down on smart home tech with new business unit

guest · Aug 18, 2019

IKEA doubles down on smart home tech with new business unit
August 17, 2019
https://techcrunch.com/2019/08/17/ikea-doubles-down-on-smart-home-tech-with-new-business-unit/

Ikea’s smart home investments to date have been smart but scattered – now the Swedish home goods brand says it’s going to amp up its smart home bets with a brand new dedicated business unit.

The company’s smart home endeavors began in 2012, and focused on wireless charging and smart lighting. It’s iterated in both areas since, developing self-installed integrated wireless chargers for its furniture, as well as light/charger combos, and finally with a new partnership with Sonos that produced the Symfonisk line of wireless smart speakers.

“At IKEA we want to continue to offer products for a better life at home for the many people going forward. In order to do so we need to explore products and solutions beyond conventional home furnishing,” said Björn Block, Head of the new IKEA Home smart Business Unit at IKEA of Sweden, in a press release from the company.
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IKEA: IKEA invests heavily in the smart home going forward

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