How Apple’s upcoming email privacy update could change what’s in your inbox

ronjor · Aug 10, 2021

Megan Graham@megancgraham Aug 10 2021

Apple is changing the ability of advertisers and publishers to see whether consumers open emails — and it could mean big changes for the way email marketing will look.
The changes are expected to arrive with Apple software updates in the fall.
They are forcing marketers and publishers who use email to reach their subscriber base to rethink some of the ways they’ve measured, monetized or used email.
Consumers might eventually notice a difference in the marketing emails they’re getting — and may see brands reaching them in other ways outside the inbox, like texting.
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How Apple’s upcoming email privacy update could change what’s in your inbox

ronjor Global Moderator

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How Apple’s upcoming email privacy update could change what’s in your inbox

ronjor Global Moderator

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