How Apple makes billions of dollars selling services

guest · Mar 20, 2019

How Apple makes billions of dollars selling services
Breaking down Apple’s new focus — from Apple Music to accounting tricks
March 20, 2019
https://www.theverge.com/2019/3/20/18273179/apple-icloud-itunes-app-store-music-services-businesses

Apple’s focus is shifting. In recent years, iPhone sales have begun to plateau, and now Apple’s services business — which encompasses everything from the App Store to licensing deals — is being positioned as its next big frontier for revenue growth. More than ever, Apple wants to sell people constant, ongoing subscriptions for things they can do on their phones.

Apple’s services business brought in over $10.9 billion during the most recent quarter, setting records in “every geographic segment” in the process, according to Apple CEO Tim Cook. Cook also said that Apple is on track to double its services business from 2016 to 2020. Last quarter saw a 19 percent increase year over year.

So what’s already bringing in all that services revenue, and how healthy are those businesses?
[...] we do know what businesses the segment is composed of, how much they charge, and whether they’re any good. With the services business entering a new era, here’s an overview of where it stands today.
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