"Emojis honoured in world celebration New York's Empire State Building will be lit up in yellow to mark a day that organisers hope will put a smile on millions of faces. It is one of several stunts planned for World Emoji Day, which celebrates the colourful symbols used in instant messages, on 17 July... There are 2,666 emojis currently on the official Unicode Standard list..." http://www.bbc.com/news/technology-40612529
The Empire State Building is lit with different colors in honor of various things several times a month. https://www.esbnyc.com/explore/tower-lights/calendar Some may believe that a smile is not worth the candle, but there are untold number of quotations that attempt to place a value on what a smile is worth Pic of Empire State Building lit up for Emoji Day: http://blog.getemoji.com/post/163017197860/empire-state-building-lit-yellow-for
Ah, so is that contributing to my whopping electric bill? If you're a Manhattan resident/tourist, gosh that's wild. For those of us occupying the rest of the world, including Brooklyn, who gives a ****? Besides, if you hop a smelly train and go there yourself, you need to go blocks away to really see it. Be prepared to dodge various creatures beggin' for ya mon-ay.