Google Web/Search History Disable Does Absolutely Nothing

Nanobot · May 28, 2014

There seems to be some kind of misunderstanding about the Google Search/Web History disable switch that google provides to its more privacy conscious users. It’s not exactly the most advertised feature (you won’t find it in your profile page) to begin with, but once you do find it (it’s on the history page, you have to click the little ‘gear’ on the top right and then click the button to switch it off) there is no guarantee whatsoever that google does anything except for changing what they display to you. So if you are under the impression that this changes something about what data google collects on you or how they will use that data then you are likely wrong.
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http://jacquesmattheij.com/google-search-history-disable-does-nothing

Tipsy · Jun 23, 2014

Do Google servers see unique identifiers of your equipment when you use the internet with desktop or laptop computers?
Can Google see your computer serial number, or a router unique identifier, for example, or is this just problem for devices like smartphones and tablets?

I ask because Google privacy policy mention unique device identifiers:

We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content.
...
We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number).
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Google Web/Search History Disable Does Absolutely Nothing

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