Google launches Recommendations AI ecommerce tool in public beta

guest · Jul 23, 2020

Google launches Recommendations AI ecommerce tool in public beta
July 23, 2020
https://venturebeat.com/2020/07/22/google-launches-recommendations-ai-in-public-beta/

During its Cloud Next 2019 conference, Google unveiled Recommendations AI, a fully managed service designed to help retail-oriented businesses deliver personalized product recommendations to their customers.
Beginning today, following a lengthy preview period with early adopters that include Sephora, Boozt, and Digitec Galaxus, Recommendations AI is available in beta to eligible Google Cloud customers.

Using machine learning to dynamically adapt to customer behavior and changes in variables like assortment, pricing, and special offers, it ostensibly boosts click-through rates and conversions on web, mobile, and email while increasing the revenue driven by recommendations and total revenue per visit.

According to product manager Pallav Mehta, Recommendations AI excels at handling recommendations in scenarios with long-tail products and cold-start users and items.
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Google’s Recommendations AI competes with Amazon Personalize, which similarly taps machine learning to serve up suggestions for websites, SMS, email, and apps.
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Google: Online shopping gets more personal with Recommendations AI

With the continuing shift to digital, especially in the retail industry, ensuring a highly personalized shopping experience for online customers is crucial for establishing customer loyalty. In particular, product recommendations are an effective way to personalize the customer experience as they help customers discover products that match their tastes and preferences.
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Google launches Recommendations AI ecommerce tool in public beta

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