Google is now focused on making its iPhone and iPad apps feel more native to iOS

guest · Oct 12, 2021

Google is now focused on making its iPhone and iPad apps feel more native to iOS
October 10, 2021
https://9to5google.com/2021/10/10/google-ios-apps-native/

Google applications on iOS have long been criticized for not feeling native to the platform. Earlier this year, the company’s designers reviewed their approach for developing iOS apps and opted for a change.

Google apps on iOS have long looked and functioned near identically to their Android counterparts. That in itself is fine and the company’s prerogative, but Apple enthusiasts have complained about Google applications not respecting common iOS conventions and “feel,” thus resulting in an inconsistent user experience between first and third-party clients.
Behind the scenes, this was due to the company’s belief in “shar[ing] UI components across Google.” In building their own libraries, another focus was “filling gaps in UIKit,” Apple’s framework for building apps.
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Google concluded that it was time for the latter route, and that Apple’s UIKit had matured enough for internal needs. The company no longer had to maintain most of the custom components that it built out over the years, including app (top) bars, lists, and menus.
Instead, it will adopt standard controls and apply “light branded touches” to maintain the Google look on iOS.

As part of this shift, Google in July put Material’s iOS libraries in “maintenance mode.” New releases and bug fixes will be limited, with documentation no longer updated. The company’s official guidance to past developer users is to “follow Apple’s Human Interface Guidelines and consider using modern UIKit components or SwiftUI instead.” That said, it also plugged Flutter as the way to “get a Material look and feel across all platforms.”
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Besides the feel of apps, Google has been quick to adopt recent iOS capabilities.
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