Ford Eyes Use of Customers’ Personal Data to Boost Profits

guest · Nov 20, 2018

Ford Eyes Use of Customers’ Personal Data to Boost Profits
Ford’s CEO sees the tech company model as key to the company’s next chapter
November 19, 2018
https://threatpost.com/ford-eyes-use-of-customers-personal-data-to-boost-profits/139209/

Sure, connected cars are a reality; “infotainment” systems and mobile apps are deep repositories of lifestyle information for many car-makers – Ford included. But Ford’s CEO recently suggested that the data collected by the company’s financial services arm also represents a valuable, low-overhead asset.
[...] Radio podcast.

“I heard it yesterday, and was appalled,” tweeted another. “No concern whatsoever for privacy and no reflection on whether or not this is a GOOD thing. Talked about linking with personal medical data while in the vehicle. No thought to ethical considerations. Another Zuckerberg. Disturbing.”

Is Ford considering selling consumer data as a revenue stream?
What is clear however is that many consumers are uncomfortable with Ford acting more like a tech company than an automaker.
Click to expand...

mirimir · Nov 20, 2018

Am I surprised? Not at all. If Microsoft can do it, why not Ford?

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Ford Eyes Use of Customers’ Personal Data to Boost Profits

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