excluding from scan

Hello every one , when I start my pc and nod32 does the scan it always finds a program which i no is safe and displays a message saying that upon , scaning programs which startup automatically at system startup the following program was found C:\Program Files\Cinemar\mainlobby.exe probably unknown NewHeur_PE virus
I have tryes to exclude this from the scan but have had no luck , can someone please walk me through how i can keep this from beining scanned?
Thanks

 

what joke on Cinemar Artical
http://www.cinemaronlineforums.com/wiki/index.php?title=MAINLOBBY3_CLIENT_INSTALLATION_AND_SETUP
they are saying
"If you are using NOD32 antivirus, you may have to in NOD32, turn off "Advanced Heuristics" for NOD32 to allow MainLobby.exe to run as it is currently listed as "Unknown" and all networked software that is Unknown is not permitted to operate. There is an option in the AMON set up to turn off ADVANCED Heuristics AMON Setup Methods Tab
If you choose for MainLobby client to run on startup, add a shortcut to MainLobby.exe to your Windows Startup folder (for the logged on user or default user). "
there is someting suspicious in file why turn off ADVANCED Heuristics
please scan mainlobby.exe to www.virustotal.com do not past scan log's here
if only nod32 detect it then it FP
SEND FP HERE
http://www.eset.com/threat-center/up/submit.htm