Defunct marketing firm exposed 32GB worth of records, customers data

guest · Aug 5, 2021

Defunct marketing firm exposed 32GB worth of records, customers data
August 5, 2021
https://www.hackread.com/defunct-marketing-firm-exposed-customers-data/

Threat analysis from the WizCase security team led by Ata Hakçıl revealed a data leak impacting the now-defunct American marketing firm Reindeer.

WizCase’s team of researchers identified that the data leak exposed sensitive personal data of the company, which once was linked with renowned brands like Tiffany & Co. and Patrón Tequila and provided digital marketing services to companies worldwide.
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Researchers revealed that the exposed Amazon S3 bucket wasn’t protected with a password or required login credentials to access the data. Ironically, the data wasn’t even encrypted. A majority of the affected users were from the USA, UK, and Canada.

WizCase claims that the database contained around 50,000 files and had 32GB of data. Data includes details of various Reindeer customers, including Patrón and UK-based clothing brand Jack Wills.
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According to researchers, this breach indicates a “concerning lack of due diligence” from Reindeer. The company apparently has ceased working with the brands by 2014 but had access to such sensitive information of thousands of users and didn’t even secure it properly.
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WizCase: Hundreds of Thousands of Users’ Information Compromised in Digital Marketing Company Data Breach

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Defunct marketing firm exposed 32GB worth of records, customers data

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