Customers still trust social media and messaging apps to secure data, study

guest · Jun 26, 2018

Customers still trust social media and messaging apps to secure data, study
June 25, 2018
https://www.scmagazine.com/a-recent...ing-apps-to-secure-their-data/article/775639/

In light of the recent Facebook scandal concerning the unauthorized sharing of user data, Rakuten Viber researchers surveyed 1,500 U.S. customers and found that despite the controversy the majority of consumers still trust their messaging and social apps to use their data in a honorable and transparent manner.

When asked if they expect that the intended recipient of a message would be the only person allowed to see the message, 63 percent of consumers said yes with women on average being more trusting as 67 percent of them saying yes.

Despite the apparent trust that their messages aren't being shared, the study found the majority of customers have a zero tolerance policy for backdoor data sharing as 55 percent said they would stop using a message or social app if they knew their messages could be read by others, including but not limited to, advertisers, political managers or government officials.
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mirimir · Jun 26, 2018

Damn.

Still, most people don't expect to attract capable adversaries.

What they often don't realize is that their correspondents may potentially be their most-dangerous adversaries I mean, revenge porn. Tracking and surveillance via smartphones. And now using IoT devices for surveillance and revenge.

On the plus side, for people like us, is the emerging market for securing IoT systems after breakups. Maybe do some cold calling to divorce lawyers

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Customers still trust social media and messaging apps to secure data, study

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Customers still trust social media and messaging apps to secure data, study

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