I have just under 2 months left on my years sub and I am already looking at extending my licence for at least the next year. I have been looking on amazon, where I originally purchased from, and it is listed as being cheaper there to buy direct from ESET. to purchase a licence from ESET for 1 year, it costs £39.99 (inc VAT), but it says on the renewal page that existing licence owners get the renewal at a reduced cost. what exactly is the difference in cost between purchasing at the store price of £39.99 and renewing? also, if I renew within the 30 days of expiration, will the new licence start from the moment I renew, or when the original licence expires?