Consumers believe privacy is not possible, leading to a change in online behavior

guest · Jun 28, 2019

Consumers believe privacy is not possible, leading to a change in online behavior
82% of online users in the US and 75% in the UK are choosing to change the way they behave online, according to a new consumer survey by FigLeaf
June 28, 2019
https://www.helpnetsecurity.com/2019/06/28/consumers-believe-privacy-is-not-possible/

For these respondents, 74% say they are sharing less information online as a result. As for the 25% who indicated that recent privacy scandals had no impact on their online behavior, the prevailing reasons were that they were already highly protective of their information, or that they had accepted a lack of privacy when engaging online.

The initial 2018 study [...] revealed 39% of users in the US and UK did not believe online privacy was possible.
Approximately one year later that number has jumped to 68%, demonstrating a greater awareness among consumers of their online privacy, but also a significant loss of confidence in the ability to keep personal information private.

“Without question, consumers are telling us that online privacy is important to them. However, far too many believe online privacy is difficult, if not impossible, to achieve,” said Slava Kolomeichuk, CEO of FigLeaf.
"[...] Unfortunately, current tools do not give consumers the assurance they need that it is possible to control one’s own online privacy.”
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mirimir · Jun 30, 2019

Well, you know, online privacy isn't possible. Unless you compartmentalize rigorously.

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Consumers believe privacy is not possible, leading to a change in online behavior

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Consumers believe privacy is not possible, leading to a change in online behavior

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