Consumers are more ready to abandon brands following data breaches

ronjor · Nov 7, 2018

By Ian Barker

According to a new study, 78 percent of people would stop engaging with a brand online and 36 percent would stop engaging altogether if the brand had experienced a data breach.
The research by Ping Identity looks at consumer attitudes and behavior in the Post-Breach Era and reveals that people are more willing to make changes to the ways they interact with companies and secure their own personal data following a breach.
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guest · Feb 27, 2019

UK consumers more likely to abandon a breached company
February 27, 2019
https://www.scmagazine.com/home/sec...rs-more-likely-to-abandon-a-breached-company/

A study by the payment security firm PCI Pal found British folks are far less forgiving of a company that suffers a breach, with 41 percent saying they would stop frequenting that store brand forever. Only 21 percent of Americans felt the same way.
That isn’t to say Americans ignore the impact of data breaches, however. Sixty-two percent said they would refrain from spending at a breached company for several months following an attack, compared to 44 percent of Britisher consumers.

However, those in the U.S. had the exact opposite thought, with only 47 percent believing a local company is more trustworthy and 28 percent having a higher level of faith in a larger firm. Only 22 percent of their British cousins felt the same way about larger companies.
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Consumers are more ready to abandon brands following data breaches

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