Cathay to mine personal data to tailor to premium flyers

guest · Mar 20, 2019

Cathay to mine personal data to tailor to premium flyers
March 19, 2019
https://www.information-management....ine-personal-data-to-tailor-to-premium-flyers

Cathay Pacific Airways Ltd. is doubling down on mining customer data.

The airline is logging the travel habits of lucrative business-class flyers, such as when they want their seat laid flat, in a bid to individually tailor flights for them, Chief Executive Officer Rupert Hogg said in an interview in Singapore Monday. Cathay seeks to track 23 categories of behavior and aspirations, 12 of which are particularly important, he said.

The data analysis is helping Cathay “understand what people like and what they don’t like,” Hogg said. “It’s everything that will make that journey comfortable.”
The carrier is seeking to strengthen its financial health after taking a beating from competition from China to the Middle East.
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