"California lawmakers on Thursday passed a bill known as the Delete Act that would allow consumers, with a single request, to have every data broker delete their personal information... Under Senate Bill 362, the California Privacy Protection Agency by January 2026 would create a way for consumers to ask that their records be erased through a single request. Roughly 500 data brokers are registered in California... Businesses, including advertisers, lobbied aggressively against the legislation, saying it would “destroy California’s data-driven economy.” Businesses use data to serve personalized ads, and credit bureaus use personal information to verify people’s identities..." https://www.latimes.com/politics/story/2023-09-14/california-bill-delete-online-personal-data
