Botwars vs ad-tech: the origin story of universal surveillance on the Internet

Botwars vs ad-tech: the origin story of universal surveillance on the Internet

-- Tom

 

I think the way that article summarizes the commentary may give some readers the impression that tracking/profiling grew out of anti-click-fraud protections. In reality, tracking/profiling/targeted-advertising/related-practices existed well before Internet advertising took off and click-fraud became a real thing. Basic practices predate the Internet itself.

I only scanned it at this point, but the original appears better: http://idlewords.com/talks/what_happens_next_will_amaze_you.htm

 

Thanks a lot for this link. Whole article was a very good read.