Block Ping & NetBIOS

I have scoured this forum for it, but no thread seems to explain exactly how to set up rules so that Ping and NetBIOS are effectively blocked.
Could someone please post a step-by-step method to completely stop my computer from responding to ping and netbios name requests? I don't want my computer to be pingable nor should anyone be able to find my computer name remotely.
The weird thing is that there is already a system rule (grayed out) in my rules list that blocks NetBIOS name requests and a rule that prompts the user for every ICMP echo request. But my computer still responds to pings and netbios.

Config:
Windows Vista Ultimate x64
ESS 3.0.650.0 x64
Interactive Mode
Connecting directly to the Internet

 

Hi, when you say your machine responds to Pings, are you connecting to the web via a home modem/router?? if that is the case, then is not ESS who is responding but your router.
I know because I'm behind a Huawei Wireles Modem and when I set my machines IP to use the default DMZ It stops responding pings because ESS takes over since there is no firewall there on the router, but If I let the router Assign a random IP to my machine then I see those nasty pings again, still it is the router responding and not my PC because I see my Public IP responding and not the private IP which is well under ESS and the Router.