If you use the free version of AVG AntiVirus you will be familiar with the persistent annual marketing campaign to get you to upgrade to the new version of their software. I always find it best to hold off upgrading until all the bugs are worked out - which means I will not be installing the 2016 version until several months into 2016. But this year the "Update" popup adverts are bigger and more frequent than usual - with an annoying 5x3 inch popup appearing 4 or 5 times a day - which interrupts whatever you are doing by taking focus from your current window - and is NOT in fact an Update but a full Upgrade to AVG 2016 (with AVG Zen) So I decided to look for a way to take back control. If you are using Windows Vista or newer you can block the marketing popups using an outbound firewall rule You need to block the AVGUI.EXE application from accessing the Internet This doesn't interfere with program updating or any other protection features The only side effect I can find is that - the "Support" menu link on the AVG main program panel will no longer display 3 clickable icons - but it does replace these with a clickable link for the Support webpage As far as I can tell there are no other drawbacks to this modification This technique can be used with many applications and utilities that insist on contacting the internet when you would prefer that they do not do that. With the Windows Firewall the steps for AVG 2015 are as follows: Open the Control Panel and select Windows Firewall and then Advanced Settings - or from the Run prompt (WinLogo Key + R) just type wf.msc Select Outbound Rules (left-hand panel) then New Rule (right-hand "Actions" panel) Select "Program" (usually the offered default) press Next button Use "This program path" to browse to the location of the AVG2015 program folder - and then select the AVGUI.EXE application This will result in a selection showing either %ProgramFiles% (x86)\AVG\AVG2015\avgui.exe - on a 64bit system or %ProgramFiles%\AVG\AVG2015\avgui.exe - on a 32bit system It has been reported that on Win10 the variable %ProgramFiles% doesn't work - you may need to replace this with C:\Program Files On the next screen select "Block the connection" On the next screen select all three tick boxes (Domain, Private, Public) On the next screen give your new rule a name - such as "AVG Block Notices" For screen shots and assistance see this generic guide http://www.howtogeek.com/227093/how...accessing-the-internet-with-windows-firewall/ For anyone still using WinXP I have an alternate solution - as the WinXP Firewall doesn't support Outbound Rules or Blocking individual programs - I can post details if anyone requires.