Nah, they should offer a sure no-brainer start rate of $6 and $7 dollars per month. Then maybe inch things up from that because we all know where this stuff always leads a few months down the line-service rate increases. With the usual explanations that come along with the bump up in price.
Wonder how "this will fly" with their existing U-Verse customers. Add-on of HBO and Cinemax to existing U300 package is $36.