Apple’s privacy stance is making it hard for publishers to make money from Apple News

guest · Feb 25, 2019

Apple’s privacy stance is making it hard for publishers to make money from Apple News
February 25, 2019
https://www.fastcompany.com/9031149...-for-publishers-to-make-money-from-apple-news

Apple is a company known for protecting its users’ privacy fiercely, but it turns out Apple’s strict privacy and data collection policies may be hurting the revenue the company and publishers can collect via its Apple News platform. That’s according to a report from Digiday:

[...] Three [publishers] cited Apple News’ limited user targeting, which doesn’t allow the use of third-party data or IP addresses, as reasons for them being unable to sell a meaningful amount of ads on Apple News.

Matter of fact, of the publications Digiday spoke with, one said it earned less than $1,000 per month in ad revenue from Apple News. That’s pretty shocking considering Apple News has roughly 90 million regular users, according to the New York Times.

[...] I can read news stories without data brokers and ad firms knowing every story I click on. This is possible because of Apple’s aforementioned strict privacy offerings in the News app.
Apple could give publishers more data about Apple News readers, but then that would weaken its users’ privacy protections.
Click to expand...

mirimir · Feb 26, 2019

Nice

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