Apple, Google and Silicon Valley love to say they're ethical. But what do they really mean?

Krusty · Jun 24, 2018

Here's a free marketing pitch that's sure to be popular: Don't be Facebook.

While its shares thrive despite the Cambridge Analytica scandal, Facebook has emerged as a convenient punching bag for other technology companies wanting to show off their virtuous bona fides.

It's part of a trend that's seen the word "ethical" tossed about in more and more press releases. Like "privacy", it's a term that means a lot, but very little without accountability.

At Apple's developer conference in early June, for example, executives singled out Facebook and its method of collecting user data across the internet via the "Like" button.

"We've all seen these ... like buttons and share buttons," Apple's senior vice president of software Craig Federighi said, announcing a new anti-tracking option in Safari.

"Well it turns out, these can be used to track you, whether you click on them or not. And so this year, we're shutting that down."

Which site did Apple used to illustrate their new feature? Facebook.com, naturally.
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http://www.abc.net.au/news/science/...crosoft-technology-ethics-and-privacy/9893740

Reality · Jun 24, 2018

Ethical? Yeah that's the problem when qualifiers become buzzwords - they end up being watered down.

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Apple, Google and Silicon Valley love to say they're ethical. But what do they really mean?

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Apple, Google and Silicon Valley love to say they're ethical. But what do they really mean?

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