Apple demands hefty $9 billion price tag from Google for default search on iOS

guest · Sep 29, 2018

Apple demands hefty $9 billion price tag from Google for default search on iOS
September 28, 20108
https://www.neowin.net/news/apple-d...ice-tag-from-google-for-default-search-on-ios

Having the second largest market share in the smartphone market affords Apple not only serious bragging rights but, as it turns out, it's also an avenue for some very lucrative deals when it comes to selecting which third-party services work as defaults on Apple devices.

From $1 billion in 2014 to $3 billion last year, Apple has been able to demand increasingly larger sums from Google over the years for the privilege of having its search engine as the default in Safari on iOS.

Goldman Sachs analyst Rod Hall suggests the company may be looking to ask Google for a whopping $9 billion dollars in order to renew its deal for this year, a sum that he suggests may increase to $12 billion in 2019.

Hall does indicate that "Apple is one of the biggest channels of traffic acquisition for Google' and despite the high cost, it is quite likely that Google will agree to pay the increased sum.
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