Amazon’s opening up Buy with Prime, pulling other US retailers into its ‘free’ shipping subscription

guest · Jan 10, 2023

By Emma Roth - January 10, 2023

Amazon’s expanding the availability of its “Buy with Prime” button. Starting on January 31st, more online stores in the US can start offering the benefits of a Prime subscription, such as free shipping and next-day deliveries, on their own websites.
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Of course, customers who actually want to use the feature will have to pay for a Prime membership, which went up from $119 to $139 per year last February. The main difference between ordering on Amazon and ordering through Buy with Prime is that you can’t track your orders on Amazon.com and that you’ll instead have to click the link in your shipment confirmation email to get information about your order’s status.

If you do decide to use the Buy with Prime button, it’s worth noting that Amazon will collect details about how you interact with it, even if the third-party site itself doesn’t.
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With the Buy with Prime badge and integrated Amazon reviews, the company can continue to tighten its grip on the e-commerce market and all the associated buying data — even when users aren’t shopping directly on Amazon.com.
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Amazon: Amazon's Buy with Prime increases shopper conversion by 25% on average

by Peter Larsen - January 10, 2023
No longer invitation only: Buy with Prime will be widely available to more U.S.-based merchants by January 31, 2023.
We launched Buy with Prime in April 2022 as a new benefit for Prime members to extend the shopping benefits that we all know and love—like fast, free shipping, a seamless checkout experience, and easy returns—to online stores beyond Amazon.com.
Increasing shopper conversion
With shoppers purchasing directly from merchants’ online stores, Buy with Prime allows merchants to build customer relationships and brand loyalty while offering conversion-driving benefits.
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Making Buy with Prime more widely available
Since launching in April 2022, Buy with Prime has been available to merchants on an invite-only basis. During this time, we’ve been relentlessly iterating to make sure we’re building the best possible product and experience for merchants and Prime members.
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Amazon’s opening up Buy with Prime, pulling other US retailers into its ‘free’ shipping subscription

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Amazon’s opening up Buy with Prime, pulling other US retailers into its ‘free’ shipping subscription

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