After a decade as Apple’s assistant, Siri still hasn’t figured out the job

guest · Oct 4, 2021

Hey Siri, what happened?
Ten years ago today, Apple’s digital assistant Siri was revealed with the promise that the iPhone maker had finally figured it all out
October 4, 2021
https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why

“For decades, technologists have teased us with this dream that you’re going to be able to talk to technology, and it’ll do things for us,” said Apple exec Phil Schiller, taking the stage at the launch of the iPhone 4s. “Haven’t we seen this before, over and over? But it never comes true.”

Described by Schiller as a “humble personal assistant,” Siri gave 2011’s iPhone a dose of star power during a difficult time for Apple.
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A decade later, the sheen has worn off Siri’s star. “It is such a letdown,” was how Schiller described the promise of voice interfaces past, and such a description could easily be applied to Apple’s contribution to the genre.
Everyone who uses Siri has their own tales of frustration — times when they’ve been surprised not by the intelligence but the stupidity of Apple’s assistant, when it fails to carry out a simple command or mishears a clear instruction.

And while voice interfaces have indeed become widespread, Apple, despite being first to market, no longer leads.
Its “humble personal assistant” remains humble indeed: inferior to Google Assistant on mobile and outmaneuvered by Amazon’s Alexa in the home.
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Looking back on a decade of development for Apple’s personal assistant, there’s one question that seems worth asking: hey Siri, what happened?
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guest · Oct 4, 2021

Apple celebrates Siri’s 10th birthday with new jokes and responses
October 4, 2021
https://9to5mac.com/2021/10/04/apple-celebrates-siris-10th-birthday-with-new-jokes-and-responses/

Ten years ago today, Apple announced its brand-new personal assistant Siri. At the time, it was able to show you the weather, add an appointment to the calendar, and more. Now, you can celebrate Siri’s birthday by saying “Happy Birthday” to the personal assistant.

Siri still falls behind the competition: Google Assistant and Amazon’s Alexa can understand context, get more useful results, but with a cost: They know more about you and are used to track you online. Apple, on the other hand, focused a lot on privacy, and it makes Siri dumber.
Even still, there’s a lot Apple’s personal assistant can do to improve.
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To celebrate its birthday, TNW interviewed Siri, and as you may know, it didn’t go that well. Here’s a piece of it: [...]
If you’re feeling nostalgic, check out Siri’s first appearance in an iPhone 4S ad: [...]
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After a decade as Apple’s assistant, Siri still hasn’t figured out the job

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