Adobe is acquiring collaborative video software maker Frame.io for $1.275 billion

guest · Aug 19, 2021

Adobe buying Frame.io in $1.28B deal
August 19, 2021
https://techcrunch.com/2021/08/19/adobe-buying-frame-io-in-1-28b-deal/

Adobe announced today it is acquiring Frame.io, a video review and collaboration platform used by over a million customers, for $1.275 billion in cash.

Founded in 2014 by post-production company owner Emery Wells and technologist John Traver, New York-based Frame.io was created to solve the workflows challenges filmmakers faced in their daily lives.
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Today, the Frame.io platform helps creative professionals streamline the video creation process by centralizing media assets, including dailies, scripts, storyboards, work-in-progress and more, while also allowing for frame-accurate feedback and comments, annotations and real-time approvals. The company additionally touts faster upload speeds than other cloud hosting services, like Vimeo, Box, Dropbox and others.

Adobe said the combination of its creative software, including Premiere Pro and After Effects video editing products, and Frame.io’s review and approval functionality would “deliver a collaboration platform that powers the video editing process.”

“…Today’s video workflows are disjointed with multiple tools and communication channels being used to solicit stakeholder feedback. Frame.io eliminates the inefficiencies of video workflows by enabling real-time footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces.”
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Adobe: Adobe to Acquire Frame.io

Acquisition Brings Together Adobe Creative Cloud’s Leading Video Capabilities with Frame.io’s Cloud-first Workflow Functionality to Create End-to-End Video Collaboration Platform
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guest · Oct 12, 2021

October 7, 2021
Adobe: Adobe Completes Acquisition of Frame.io

Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Frame.io, a leading cloud-based video collaboration platform. The combination of Adobe’s leading video editing offerings—including Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects—with Frame.io’s cloud-based review and approval functionality will radically accelerate the creative process and deliver an end-to-end video platform.

With over a million users, Frame.io streamlines the video production process by enabling editors and key project stakeholders to seamlessly collaborate using cloud-first workflows. The addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams and enterprises.

“With the growing importance of video, we’re proud to add Frame.io’s industry-leading, cloud-native workflow capabilities to Creative Cloud,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud. “We are committed to enabling collaboration beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem, many of which Frame.io supports.”
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Adobe is acquiring collaborative video software maker Frame.io for $1.275 billion

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