Acronis True Image Christmas offer?

Last night Acronis sent me an email offering 50% off version 11 of True Image. I went and bought it for $24.99 and downloaded it. When I installed it it asked for me previous version serial number as the version they actually sold me is the upgrade version. Upgrade version is regular price of $29.99 so how do they figure $24.99 is 50% off? 50% off upgrade version should be $14.99 and not $24.99.

 

You sho uld email them back explaining that; probably a simple mistake , that's all.

 

Hello milkweg,

Thank you for choosing Acronis Disk Backup Software.

Please be aware that by "50%" the promo e-mail meant "an upgrade installation package at a price of 50% of independent installation package".

Thank you.
--
Marat Setdikov

 

Advertized price reductions should relate to identical products not different ones! Your approach is like offering a Ferrari for 90% off and then providing a Fiat.

 

That's marketing for you .... always some hidden string attached.