A swarm of 500 drones will plague New York City with advertising tomorrow

imdb · Nov 2, 2022

New Yorkers are used to ads dotting the landscape, but now they can't even look to the skies for refuge. As Gothamist reports, mobile developer King and show organizer Pixis are flying a swarm of at least 500 LED-equipped drones over New York City's skyline on November 3rd to advertise Candy Crush. They'll take off from and remain in New Jersey for the 10-minute presentation, but you'll spot them if you're within a one-mile radius of Battery Park.

This isn't the first drone light show aimed at NYC. In June, Pixis orchestrated a swarm that promoted the NBA draft by flying over the Hudson River. Company general manager Jeff Kaplan characterizes the Candy Crush promo as the "next wave," however, and it's safe to say this will be hard to avoid if you're in the area. The largest drone show to date came from Hyundai's Genesis brand, which flew 3,281 drones over Shanghai in March 2021.
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A swarm of 500 drones will plague New York City with advertising tomorrow by J. Fingas

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A swarm of 500 drones will plague New York City with advertising tomorrow

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A swarm of 500 drones will plague New York City with advertising tomorrow

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