83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says

Discussion in 'privacy general' started by mood, Feb 10, 2019.

  1. mood

    mood Updates Team

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    83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says
    February 9, 2019
    https://www.forbes.com/sites/johnko...rsonalized-ads-are-morally-wrong-survey-says/
     
  2. Floyd 57

    Floyd 57 Registered Member

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    I mean, if I'm forced to view ads, I'd rather they be personalized, so at least they're somehow relevant to me. But usually by the time these ads appear, I'm no longer looking to buy that thing. Or I wasn't looking to buy it to begin with, maybe I was just curious how much it costs etc. Or, they do suggest what I'm actually looking for, but overpriced. Rarely is there ever a good ad that one would be like "oh wow I might actually buy this"
     
  3. reasonablePrivacy

    reasonablePrivacy Registered Member

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    Member state of European Union
    Personalized ads means building your profile, sometimes even some psychological traits and biases.
    Not personalized does not always mean random. Ads can be referring to content you see. Where can sport brand place their ads about footwear? Probably on blogs about sport and websites of shops selling sport clothes and accessories. It is not personalized, but it is also not random.
     
  4. mirimir

    mirimir Registered Member

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    Why would you ever be "forced"?
     
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