3 Internet Providers in Deal for Tailored Ads

It seems that some ISP's have been selling their customers browsing history so that advertising can be targeted at the individual:

This issue in the U.S.too:

http://www.dslreports.com/shownews/Ask-DSLReportscom-What-Is-NebuAD-91797

Privacy is certainly a concern but what is more of concern for both consumers and site owners is what additional steps ISP's will be taking to get a chunk of the adverting pie.

One thing that really raised some red flags recently is one ISP in Texas was using the above technology in conjunction with injecting ads into pages. e.g you go to http://www.yoursite.com and they placed an ad on the page.

There was no opt out or any indication to the customer that the ads were being placed by the ISP. They have since discontinued the practice. This BTW as far as can be tell would skirt any privacy laws because the ISP is not sharing any information with anyone.

http://www.techcrunch.com/2007/06/23/real-evil-isp-inserted-advertising/

If this becomes practice any customers from any ISP utilizing such technology will be getting a "Access denied" because of the ad injection with a big giant arrow pointing to the ad.

 

I know im from london and my isp virginmedia has this going too,

From places that i have read you are allready signed in to it but you can sign out of it, it hasnt started yet though