Which are the top-tier AV programs ?

^^ Those are the smarter people..

 

Firsy I belive NAV is also a good AV - based that on AV-comparatives.

Why are they amongst the marketleaders?

They have a good product.

They have a good and wellknown name - everybody know about Norton. That makes it easier to sell. Ie - our IT-consultant suggest some firewalls for my boss - I suggested NOD or Kaspersky as alternatives - the IT-guy said "lets stick to the wellknown ones" - and my boss bought that without questions.

Some say they offer the best margins for the software-resellers and PC-resellers.

So they are very good at marketing - all American are - they were born into that culture - definitely nothing wrong in that.

They have been around for along time providing softwarefor the users as long as I can remember.

They are from the US - US is or was the biggest market for PCs - that should be a good reason for initial growth in the early days when eastern Europe had just begun so the democratic light.

And so on and so on.

Lets not forget the guy who used Windows and thought it was not to good - "I can make my own OS" - Linus Thorvaldsson - from Finland - Mr Linux.

Its seldom the number of brains the tips the scale - its one or two or very few exceptional individuals that make the differens in any project.

Best Regards

 

Successful Marketing, partnering with Tier-1's and retail channels.

How many people here like beer..I mean...REALLY like beer?

What percentage of this beer enthusiast crowd really thinks Budweiser is good? (I can't stand it...give me my stout...Guinness 'n Beamish)

Yet...who's at the top of beer sales in the US? Budweiser..which any beer enthusiast will tell you is pee-water.

An example of a good marketing campaign.

 

BTW, I don,t know about Indian market. I am from Pakistan and you will not even find the original softwrar here and most people use Norton or McAfee, all of this is pirated software. I was thinking it to be same in India.

I can,t understand how the people there can afford to buy the original software ot it might be discounted like .... I heard, may be wrong.....done in China.

 

Actually people get a 1 year subsciption of Norton when they buy a PC.. Then they forget about it! But ahh yes.. piracy is a serious issue here too..

 

I appreciate the information provided by Inspector Clouseau. I admit that I have been puzzled as to why so many top AVs are from Russia and Europe.

I am like dallen in that I drive a Toyota and use what seems to be the best within my price range.

In that line, I take the position that if the US is to remain competitive in the world market we have to have a product that is good and which can be sold at a competitive price. To buy inferior products for the sake of patriotism is a false patriotism in my mind.

I must say that it is more obvious to me now why ESET has done such a tremendous job in the AV world.

Thanks for the insight.

Jerry

 

This observation is very accurate and your conclusion is exact.

JerryM,
Actually not only is it false patriotism, I believe that it actually harms the country. One of the reasons, is that it allows companies that are not truly competative in an increasingly global market to remain in an industry they don't belong longer and thus allows for a less than optimum utilization of resources.

 

dallen,
I can see that you are a bright guy, in spite of this.
J.D./M.A. Psychology (candidate)
Valparaiso University School of Law
M.B.A.
Krannert School of Management
B.S. Organizational Leadership & Supervision
(Minor in Computer Technology)
Purdue University

Respectfully,
Jerry

 

Ah, but that is how things work. We will never have a perfectly inefficent market. That is one of the basics you learn in economics.

We can surely say that AVs are oligopolies. Fighting over marketshare for similar products. Are oligopolies effiecent? No. They are looking to maximize profit. And Norton does a pretty good job at this, looking at the numbers.

That isn't to say that their product is terrible. It just may not do as well as others, but you make that up with a good marketing strategy, like packing it with every computer that goes out, and the free subscriptions for a year. Do I see any of the good AVs doing that? No. But that is because they don't need to. To each his own I say.

 

I think that you meant to say "we will never have a perfectly efficient market."

I assure you that I understand the "basics" of economics.

Without wanting to get into a debate over economic theory, I will say that by insisting that the AV market is an oligopoly, you imply collusion and strategic interaction between the major players. I'm not certain that the marketshare leaders in the AV market are not coordinating their stategies, but it does seem unlikely.

Assuming that you meant efficient market, I agree with your statement about not having perfect efficiency. However, markets are pretty darn efficient in many cases even if on the surface they appear to be inefficient.

 

Ah yes, sorry. I did mean efficent. My grammar is terrible without my coffee.

Well, not really. Oligopolies can exist without actual collusion. Though, strategic interaction can swing both ways. I merely meant the few firms coexisting with each other, barriers to entry, and product is pretty much the same: Kills evil on computers. I haven't taken a HHI index or anything, so I don't know how right I am assuming the oligopoly. :T

Sorry, I do not mean to debate over business, I'm just excited to see this aspect of all this technical mumbo-jumbo. It puts me at ease since I am not a IT major. :T

 

I go along with Inspector Clouseau/Happy Bites. There was a time when I felt I should be using Norton because it was American made. Even if I didn't really like it. Then I thought, what the heck am I doing. I don't own an American car, I own a fine German automobile. I do so because I feel it's the better product. I figured I should use the same thought process for my AV. I own licenses for both NOD32 and KAV, and running KAV at this time. If Norton or McAfee came out with a product that was said to be hands over fist better than the competition in every aspect, including and especially tech support, I'm sure I would give it a try. If I found it to be that much better than the competition, I probably would go with it.

 

Hehe i'm driving Škoda Felicia and i use avast! Antivirus. See the similarity?

 

Nothing wrong with that.

 

No. A gaint company by name VOLKSWAGEN owns Škoda. hehehe


tD

 

Yes, of course. They're both made in Czechistan.

 

Technodrome, as far as i know, Škoda is not owned by VW. Though they use VW engines for their cars now (so does spanish Seat). Though my Felicia is still powered by engine developed by czech Škoda engineers, not the VW one

Ok, went a bit offtopic...

 

BIG OT:

from: http://www.volkswagen-ag.de/english/defaultIE.html -> group overview

EDIT: interesting, on the Skoda Company information page, there's talk about a "co-operation" between Skoda and VW. Nothing about onership...

 

Or more precisely.

http://www.volkswagen-ag.de/english/defaultNS.html

> The Group’s passenger car business is divided into two brand groups. Under the leadership of the Group, the Audi and Volkswagen brands are responsible for the performance of their respective brand group worldwide. The Audi brand group comprises the Audi, SEAT and Lamborghini brands. The Volkswagen brand group is made up of the Volkswagen Passenger Cars, Škoda, Bentley and Bugatti brands.

Each brand retains its differentiated brand image and operates as an independent entity on the market. Together, the product ranges extend from low-consumption small cars to luxury class vehicles. The Group’s commercial vehicle products are the responsibility of the Volkswagen Commercial Vehicles brand.



Best regards,
Firefighter!

 

It's very easy to find out the differences for skoda, VW, Audi etc.
Park all types of cars in Bratislava - the car which is not stolen next day (or at least damaged) is a skoda

 

And to go off topic again, Lamborghini is not owned in any part by volkswagen or audi. Lamborghini motors was purchased by Chrysler corporation

 

I doubt that'd be the case if you'd place Škoda Fabia RS next to those two

 

Sorry, BigC, that is very old info, Audi does in fact own Lamborghini nowadays and have for a while, the quality has already been boosted by german engineering.

Firefighter is the only one to have a 100% score infowise.

 

German quality is not what it used to be either...

 

I agree, at least when I saw this.

http://k1009.hosting77.de/news_index.php?topic_id=4161

Best regards,
Firefighter!