Apple changing App Store prices in the UK and several other countries

guest · Jan 28, 2023

By Filipe Espósito @filipeesposito - January 27, 2023

Apple announced on Friday that it will soon change App Store prices in multiple countries, including Colombia, South Africa, and the United Kingdom. The price increases will take effect on both App Store apps and in-app purchases starting in February.
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App Store prices getting more expensive in some countries
As detailed in a note sent to developers, App Store prices in will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. At the same time, prices will decrease in Uzbekistan due to the reduction of a local tax. Apple also notes that although prices will remain the same in Luxembourg, Singapore, and Zimbabwe, the proceeds will be adjusted next month.

Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%

Luxembourg: Reduction of value-added tax rate from 17% to 16%

Singapore: Increase of goods and services tax rate from 7% to 8%

Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

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Additionally, by the end of January proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.
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Apple: Upcoming tax and price changes for apps and in‑app purchases

January 27, 2023
Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.

On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%.
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Apple changing App Store prices in the UK and several other countries

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