Looks like you've had a bad experience with AMD. Care to share? I've had bad experiences with Asus, not in the sense that the products failed but in that I didn't get what I expected from the product for the money I paid. The "budget" Asus products have too many cut corners. I've had overheating motherboards, overheating graphics cards (overheating in the sense, Asus just added enough cooling to ensure they stay directly at the thermal limit), under performing products....especially for graphics cards, Asus is generally never my first choice. But they're reliable in the sense they won't die on you.
I ran ATi/AMD graphics for 12 years while dealing with failures and crappy drivers with crashes and freezes. Lots of freezes. All the while being told by others that NVIDIA wasn't any better. But then I bought one and 99% of my problems went away. I never had any major issues with AMD CPUs but they're not my preferred choice.
You know like how some news just doesn't really sink in--it rakes a little extra to bring it home? Well, I follow EVGA on Twitter and a day ago, they posted something about their CLX cooler. It was the conspicuously missing "#1 NVIDIA partner" slogan on their homepage that finally said to me: It's over. Done and dusted. Oh, def. not investing in any ASUS cheap stuff. But you know, the higher end ROG Maximus 690 board was a fire hazard due to automation reversing an essential part. ASUS had to recall like over 10,000 of those. That board retails for around 600 US bucks.