Google is planning on making a new ad tracking service as tracking cookies are being retired. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea https://www.youtube.com/watch?v=lxcdoWySvb8
Yes, I'm not sure what to think of this, it's probably hardly better than the "third party cookies" method. And I wonder how other browsers are going to handle this, think of Edge, Vivaldi, Brave and Opera.
You've listed all Blink/Chromium based browsers, I wonder how Gecko based browsers will handle this such as Firefox also ad blocking add-ons such as Ublock Origin or privacy add-ons such as Privacy Badger will handle this?
Google has an ingenious plan to kill cookies — but there’s one big drawback https://www.digitaltrends.com/features/google-cookies-alternative-chrome-privacy-sandbox-floc/
Quote: By replacing an open-source and interpretable cookie tech with a proprietary one, Google FLoC also threatens the foundation of the open web. If all goes as according to plan, Google could end up exerting a monopoly on an uncomfortably large portion of the internet: The browser (Chrome), the ad platform, and with FLoC, the tech that shapes who sees those ads. I wonder when Mozilla will adopt FloC? And if there will be a way to block it? Shoot FLoC should be open source I mean the vast majority of the internet uses open source software.
Yes I listed them, because Firefox isn't based on Chromium and will have to come up with some other system I suppose?
Lets hope if Mozilla does make good alternative to FLoC that not only does have better privacy but also is more popular.
But now that I think about it, is this even relevant for people who use ad-blockers? BTW, here is some more info about FLoC, see link. I can understand that there must be some type of solution for the ad-blocking problem, but the solution is to simply stop tracking people and to stop with annoying animated ads! It really isn't rocket science. BTW, I think Brave's solution is more interesting. https://web.dev/floc/ https://brave.com/brave-rewards/
"Chrome users, check if Google is tracking you with new targeted advertising... In response to the new type of tracking, the EFF set up a website to check if your Chrome browser is forming a cohort ID and sharing it with advertisers. The feature isn't fully rolled out, but testing is ongoing... Since it's just a small group of users part of the initial trial, chances are you aren't part of the FLoC testing yet. But the EFF reminds you to keep checking back since each week you could've been added as testing expands. Google isn't giving a heads up if you're grouped into the new ad-tech strategy..." https://mashable.com/article/google-chrome-targeted-advertising/ EFF Floc-Check Website: https://amifloced.org/
Use the DuckDuckGo Extension to Block FLoC, Google’s New Tracking Method in Chrome https://spreadprivacy.com/block-floc-with-duckduckgo/ ---------------- DuckDuckGo Extension blocks Google FLoC in latest update https://www.ghacks.net/2021/04/10/duckduckgo-extension-blocks-google-floc-in-latest-update/
I'm positive Google & 1 other corp know everything about me. So if Google didn't sell this info I think I might ok with this. It's when other corps get info I get peeved. My privacy is already over with Google.
"Vivaldi and Brave web browsers come out against Google's FLoC Vivaldi has announced that it will be disabling Google’s new tracking feature FLoC in its browser to help protect users' privacy. It comes just a day after Brave announced that it’s doing the same. As both of these browsers use the same foundations as Google Chrome, they could technically ship with FLoC but neither will. The announcements come just days after DuckDuckGo announced an update to its Chrome extension that turns off FLoC in Chrome..." https://www.neowin.net/news/vivaldi...&utm_campaign=Feed: neowin-main (Neowin News)
AdGuard blocks FLoC = https://www.wilderssecurity.com/threads/adguard-ad-blocker.342850/page-116#post-3000180
Awesome stuff, and let's hope this means that more and more people will start to dump crappy Chrome, which is in fact nothing else but spyware.
Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC https://digiday.com/media/browser-m...proposed-cookieless-ad-targeting-method-floc/ Lets hope Microsoft's Edge Browser is the next one to ditch FLoC.
No surprise about Firefox, now let's see what Edge does. It might be a chance to take back market share of Chrome, on the other hand I also don't really trust Edge.
Same I don't trust Edge either but they make a larger share of browsers on Windows and if they were to ditch FLoC that would be a major blow to FLoC.
Microsoft seems to prefer another direction https://mspoweruser.com/microsoft-prefers-their-parakeet-to-googles-floc/
WordPress to automatically disable Google FLoC on websites https://www.bleepingcomputer.com/ne...utomatically-disable-google-floc-on-websites/
No? Well, some people def. have their reservations about it. It's relative: I trust it way more than Chrome and it's my banking/financial browser of choice. If I didn't trust Chrome before, I wouldn't trust it w/a barge pole now. OK, so Google let the cat out of the bag w/FLoC. Next time Google keeps its mouth shut and.....? Should have never gotten started with that FLoC jazz--like people are reduced to numbers and lumped together like cattle with goodies dangled in front of their noses. Yuck.
Microsoft disables Google's FLoC tracking in Microsoft Edge, for now https://www.bleepingcomputer.com/ne...gles-floc-tracking-in-microsoft-edge-for-now/
I wouldn't be surprised if eventually they will enable it. I trust them only slightly more, just look at all of the standard telemetry in Win 10, M$ clearly doesn't really care about users privacy. And yes, I know they need this data in order to improve Win 10, blah blah. Today I updated Win 10 and it immediately started to malfunction, so this doesn't fly.
